Digital Marketing(SEO)PPCGoogle AnalyticsDigital MarketingSEO
Description
Roles and Responsibilities
Strategizing, Planning Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing for B2B and B2C markets.
Driving traffic to the website of potential customers looking for services, and devising strategies to drive conversion.
Defining online advertising strategy and creation of multichannel advertising campaigns across Google SEM, Facebook for our services.
The incumbent should supervise the marketing function and provide guidance and feedback to other marketing professionals. Strong team handling experience is preferred.
Creating, managing, optimizing ad spend across these in a data-driven approach.
Conversion of funnel optimization based on changes in AdWords, targeting, bidding, choice of the landing page, etc.
Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking, and open rates/opt-outs.
Creating Email marketing strategies to drive higher ROI.