TATA Consultancy Services Jun 2018 – July 2021 Senior Process Associate
Role: SFMC Consultant
Responsibilities:
➢ Creating Lists, Data Extension, UserInitiated Emails, setting up Campaigns, A/BTesting, Automations, Deployment Details using SFMC tool
➢ Handling the client calls and constant Interaction with the onshore team regarding the management of client accounts.
➢ Created templates and emails undercontent builder and maintained portfolio.Created dynamic content for theemails.
➢ Created Dynamic Content Emails using content builder.
➢ Preparing the report of individuals based on their bugsidentified.
➢ Played the Role of lead developer and helped clients on understanding the entire Functionality of Marketingcloud. TechSoftz March-2017 to May 2018
Digital Marketing Analyst
Responsibilities -
➢ Experience in generating site audit reports.
➢ Creating digital marketing strategy to clientbusiness.
➢ Creating suitable Title, Meta Description and Heading tags.
➢ Proficient in pulling organic keywords in Google keyword planner on competition basis.
➢ Pulling the keywords rankings on daily basis using Authority labs and Rank tracker.
➢ Monitoring the backlinks using SEO Powersuit.
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