sonam

Digital Marketing
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Location Kathmandu
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Member since30+ Days ago
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Candidate Information
  • User Experience
    Experience 1 Year
  • Cost
    Hourly Rate$5
  • availability
    AvailabilityImmediate
  • work from
    Work FromAny
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    CategoryMarketing & Sales
  • back in time
    Last Active OnAugust 12, 2022
Key Skills
social media marketing content writingcontent marketingcontent creationGoogle Analytics
Education
2009-2013

Bachelors of Business Information Systems(Management)
Kathmandu College of Management

2015-2017

(Marketing)
Goa Institute of Management

Summary

Professional Experience Organization Key Responsibilities August 2019- March 2019 Impressions

 Analyze consumer behavior and adjust advertising campaigns accordingly

 Deploy successful marketing campaigns and own their implementation from ideation to execution

 Develop content strategies for traditional and digital marketing channels, and content marketing and distribution platforms

 Use consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness

 Work with cross-functional teams to establish and articulate internal and external key messages, and ensure that content is aligned accordingly 


Key Achivements: Ipay A TikTok Video Challenge with engagement of 13299 use Global IME Designed the corporate video and created a merger ad concept for Global IME Microlife Nepal Handling media management of Microlife Nepal across ATL and TTL medium Divya LED Executed a Google Ad campaign generating impressions of 20,000 lakh.


Key Achievements: Contributed in reduction of TAT by 10%. Role 2: Assistant Manager-Team Lead, Financial Control Compliance August 2017- May 2019

 Handling business of Transaction Monitoring of US region and ensuring the SLA and PLA targets are met

 Analysing the Quality Data Month on Month to ensure that quality targets are met from 85% to 90%.

 Designed “HSBC Listen and HSBC Care” to enhance the speak-up culture in the organization

 Manage the stakeholders and ensure that there is proper communication flow among both the parties

Project Details
Title :Social Media Plan for Financial Literacy
Duration :1
role and responsibileties :

·        Develop content strategies for traditional and digital marketing channels, and content marketing and distribution platforms

  • Used research and analytics to design the programme
Description :

As financial literacy is of my interest area I have developed a social media strategy on how to execute financial literacy in Nepal on the context of the following points:


1. Why is financial literacy needed?

Here I have mentioned the purpose, context, consumer gap, and the opportunity.


2. How will the plan be executed and what is the strategy behind it?

Here I have mentioned the social media strategy and content layout of the program.


3. Where will be programme be executed?

The program will be executed in social media platforms like youtube and Facebook.


Title :Increased website visitors to 100 per day
Duration :3
role and responsibileties :

Promoted the event on mother's day online which drive traffic and visitors in website

Created content specific as per the buyer persona to increase the engagement, impressions and click through rate

Analyzed the website traffic via google analytics and looked through the way on website could be promoted in different platform

Description :

1. Designed a social media content strategy to increase the visibility of the website.

2. Improving engagement on the platform, Daily Active Users

i. Connecting the Mommy Bloggers to the website

ii. Running the contest of Mother's Day on Social Media Platform

iii. Executed Parantune Comedy Strips which increased the engagement on social media




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