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Digital Marketing Specialist
Location India
Total Views317
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Member since30+ Days ago
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Contact Details
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Candidate Information
  • User Experience
    Experience 7 Year
  • Cost
    Hourly Rate$6
  • availability
    Availability2 Week
  • work from
    Work FromOnsite
  • check list
    CategoryInformation Technology & Services
  • back in time
    Last Active OnJune 13, 2024
Key Skills
search engine optimizationkeyword analysispay per clickSearch Marketing Online Advertising

Having 6+ years of experience in B2B digital demand generation role.

Demonstrated history of excellence with sound knowledge of Google&Bing Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Familiarity with SEM & SEO tools like Google Keyword Planner Tool, Bright edge, SEMrush, and others

Having good analytical skills paired with a solid understanding of Google Analytics.

Experienced in optimizing ad copy and managing 10+ concurrent campaigns.

Experienced in budget forecasting and audience estimate, keyword research, building ad-groups, setup, and optimizations of all paid campaigns.

Ability to manage cross-team collaboration and communication in a matrix organization.

Having outstanding organizational skills and the ability to manage multiple projects with competing deadlines.

Good working knowledge of Excel, PowerPoint, and Word.


  1. Responsible for the management of all paid search campaigns:
  2. Engine selection & budget allocation
  3. Keyword research
  4. Developing ad copy & Landing page optimization
  5. Overall account strategy
  • Leverage google analytics data to understand conversions and ROI.
  • Campaign performance reporting
  • Working with key stakeholders (Integrated Marketing, Events, and Communications) in planning and setup of all paid campaigns.
  • Creating and delivering campaign plans/presentations.
  • Fulfilling the company’s goals for traffic growth, user engagement, and lead generation via search & paid social marketing.
  • Liaising with Marketing Analytics team to track, analyze, and report digital content performance as well as user behaviors to inform ongoing content and channel prioritization.

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