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Sandhya

Digital Marketing Specialist
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Location India
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Member since30+ Days ago
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Contact Details
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Candidate Information
  • User Experience
    Experience 7 Year
  • Cost
    Hourly Rate$6
  • availability
    Availability2 Week
  • work from
    Work FromOnsite
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    CategoryInformation Technology & Services
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    Last Active OnJune 13, 2024
Key Skills
search engine optimizationkeyword analysispay per clickSearch Marketing Online Advertising
Summary

Having 6+ years of experience in B2B digital demand generation role.

Demonstrated history of excellence with sound knowledge of Google&Bing Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Familiarity with SEM & SEO tools like Google Keyword Planner Tool, Bright edge, SEMrush, and others

Having good analytical skills paired with a solid understanding of Google Analytics.

Experienced in optimizing ad copy and managing 10+ concurrent campaigns.

Experienced in budget forecasting and audience estimate, keyword research, building ad-groups, setup, and optimizations of all paid campaigns.

Ability to manage cross-team collaboration and communication in a matrix organization.

Having outstanding organizational skills and the ability to manage multiple projects with competing deadlines.

Good working knowledge of Excel, PowerPoint, and Word.

Responsibilities:

  1. Responsible for the management of all paid search campaigns:
  2. Engine selection & budget allocation
  3. Keyword research
  4. Developing ad copy & Landing page optimization
  5. Overall account strategy
  • Leverage google analytics data to understand conversions and ROI.
  • Campaign performance reporting
  • Working with key stakeholders (Integrated Marketing, Events, and Communications) in planning and setup of all paid campaigns.
  • Creating and delivering campaign plans/presentations.
  • Fulfilling the company’s goals for traffic growth, user engagement, and lead generation via search & paid social marketing.
  • Liaising with Marketing Analytics team to track, analyze, and report digital content performance as well as user behaviors to inform ongoing content and channel prioritization.


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