Sandhya

Having 6+ years of experience in B2B digital demand generation role.

Demonstrated history of excellence with sound knowledge of Google&Bing Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Familiarity with SEM & SEO tools like Google Keyword Planner Tool, Bright edge, SEMrush, and others

Having good analytical skills paired with a solid understanding of Google Analytics.

Experienced in optimizing ad copy and managing 10+ concurrent campaigns.

Experienced in budget forecasting and audience estimate, keyword research, building ad-groups, setup, and optimizations of all paid campaigns.

Ability to manage cross-team collaboration and communication in a matrix organization.

Having outstanding organizational skills and the ability to manage multiple projects with competing deadlines.

Good working knowledge of Excel, PowerPoint, and Word.

Responsibilities:

1. Responsible for the management of all paid search campaigns:
2. Engine selection & budget allocation
3. Keyword research
4. Developing ad copy & Landing page optimization
5. Overall account strategy

• Leverage google analytics data to understand conversions and ROI.
• Campaign performance reporting
• Working with key stakeholders (Integrated Marketing, Events, and Communications) in planning and setup of all paid campaigns.
• Creating and delivering campaign plans/presentations.
• Fulfilling the company’s goals for traffic growth, user engagement, and lead generation via search & paid social marketing.
• Liaising with Marketing Analytics team to track, analyze, and report digital content performance as well as user behaviors to inform ongoing content and channel prioritization.