Associate Manager Research Analyst Engage, grow user base, and retain users by different automated and targeted campaigns
Generated revenue worth ₹ 2 Crore (20 million) for the company by leveraging consumer behavior, lifestyle, transactional, and demographic data
Introduced new features through CRM campaign which became part of the product
Formulated strategy and its execution as well as testing notifications, pop-up, email among other multi-channel communications
Collaborated with Product, Digital Marketing, Branding & Data Analytics teams to launch suitable initiatives/campaigns.
Managing day-to-day consumer relations protocols, their refinement, segmentation, personalization, automated campaigns, and product recommendation programs. Gather data about consumers, competitors, and market conditions Prepared reports and present results to clients and management Gradeup May 2019 to present