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Job Category : Marketing & Sales
Duration : 6-12
We are seeking an effective and convincing storyteller who builds consistent, scalable and optimized programs to increase demand generation resulting in leads. The ideal candidate must possess strong communication skills and the ability to collaborate with many different stakeholders, including other marketing teammates, sales leadership, product directors and business associates.
In this role, the candidate will apply a structured and analytical approach to develop and execute lead gen programs, measure and evaluate their effectiveness, and build scalable processes and solutions to support growth.
Define, build and launch successful multi-touch marketing campaigns with programs that can be executed in both North America and Europe, with the goal of creating and accelerating enterprise demand.
Help define program strategies, develop roadmaps, organize workstreams and hit milestones.
Work with marketing associates to drive programmatic efforts that lead to optimize pipeline creation and progression. This includes determining audience segmentation, strategies, tactics, assets, creative deliverables, content, budget and messaging.
Partner with database and digital operations teams to build automated tools and dashboards that measure campaign program effectiveness.
Work closely with marketing associates to execute campaigns across all channels and have oversight of the development and implementation of all campaign assets, including banners, landing pages, microsites, emails, whitepapers, reports, social posts, sales enablement kits, scripts, etc.
Deliver campaigns focused on key industry topics, solution areas, always-on and nurture/drip.
Bachelors degree or equivalent practical experience.
5-7 years of related experience in B2B demand generation, campaign management and/or program management and execution, preferably at a financial institution or complex SaaS-based solution firm.
Strong and proven program management skills and experience, including managing budgets, agencies and a complex stakeholder map.
Experience executing and iterating marketing assets and programs across the customer lifecycle, from lead to close, with cross-functional stakeholders to drive measurable results.
Demonstrated ability to deliver data-driven demand programs and results in a highly matrixed, cross-functional and global organization.
Expertise with account-based marketing tactics such as digital programs that include email, direct mail, search, display and social marketing.