Company:
MERCER METTL
Designation:
Assistant Manager
Duration:
Nov 2019 – Till Now
Responsibilities:
Content Marketing
● Writing SEO-friendly copy for pages on the website
● Optimizing current copy on the website (page titles, meta descriptions, h1s, Alt Text, anchor text, etc.)
● Implementing various elements of the content marketing strategy in the blog posts and other content deliverables
● Reviewing and writing blog posts, white papers, E-books, Quora answers, Infographics, Educational guides, case studies, and Thought Leadership content
● Collaborating with product sales teams to understand product USPs & create persuasive messaging to attract quality leads
● Churning quality content adhering to the standard guidelines and style guide
● Help in branding and outreach by improving customer engagement across channels such as social, email, blog
● Coordinating with influencers and use their inputs to drive optimum engagement across identified marketing channels like blogs and social media
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