Sivaraj

EXPERIENCE

Moksha Designs Private Limited Feb 2021 - Present Email Marketing Specialist Managed and Executed all Email,SMS & Push Campaign for LakmeIndia Ecommerce Platform. Worked on Moengage automation tool to create Email triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, and retention emails. Worked with designers and copywriters to optimize email creative and template structure based on best practices. Performed render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base. Worked on getting approval for DLT Template for SMS campaign before scheduling the campaign in Gupshup Messaging Platform. Managed Web Push Campaign to re-target customers for sales. Monitored and reported regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc. Managed email and SMS Campaign frequency to minimize database churn. This includes marketing campaigns, triggered emails and promotional emails. Tested and executed segment specific email marketing campaigns to get better conversion rate. Monitored and Analyzed email marketing strategies from other competitors to get new innovative ideas for email campaigns. Optimize email campaign performance through testing, lifecycle management, personalization and dynamic content management. Analyze and improve customer satisfaction with emails based on improved knowledge and insight gained from the various web analytics tools like Google Analytics and shopify Analytics. Prodex Technologies Feb 2020 - Feb 2021 Email Marketing Specialist WorkedwithdifferentESPslikeMailchimpSendgridandNetcorewww.resumekraft.com from the various web analytics tools like Google Analytics and shopify Analytics. Prodex Technologies Feb 2020 - Feb 2021 Email Marketing Specialist Worked with different ESPs like Mailchimp,Sendgrid and Netcore. Built prospect lists of potential new customers through research and identification of business opportunities. Entered data into lead generation software, ensuring accuracy and uniformity. Initiated contact with prospects and conducted follow-up Emails to garner information and qualify leads. Worked on LinkedIn and other sites to scrap Email lists to send Email campaigns. Achieved or exceeded company-defined sales quotas for every consecutive week. Provide standardized email channel KPIs on a weekly basis, and provide recommendations to Executives on opportunities to improve the email channel. Freelancer Jan 2019 - Jan 2020 Email Marketing Specialist Worked on Email Marketing Software and Server Setup for USA Clients to send bulk email. Created Email Drip Campaign for abandoned cart users for ecommerce stores. Trained client on Email Marketing to create and execute Email campaigns to manage and send bulk emails with best practices like Can-Spam Act and GDPR regulations. Created Shopify store online for Uk client and setup email automation for triggered based and user behaviour campaigns. Generate Email Leads for both B2B and B2C clients through email marketing. Used Twilio SMS Marketing app to Send SMS campaign for USA Clients. Connected on Video Call with USA Clients to setup Email Automation for thier websites. Trained clients on how to setup DKIM,SPF and DMARAC and how to warmup server without getting blacklisted from spamhaus,barrcuda and other blacklisted services. Netmeds Marketplace Limited Jan 2017 - Dec 2018 Senior Email Marketing Executive Managed and Executed all Email,SMS & Push Campaign for Netmeds Ecommerce Platform. Worked with Klaviyo Automation Platform to manage Email and SMS Marketing campaigns. Developed several innovative ways to collect and analyze data generated by email campaigns Saved the cost by researching and implementing cost-saving initiatives and creating fresh new approaches to long- standing problems. Worked with designers and copywriters to optimize email creative and template structure based on best practices. Tested and Execute A/B Test Campaign. Testing includes subject lines, message content, CTAs, customer segments and send time to increase the performance of the campaign. Worked Closely with SMS Messaging Provider like Gupshup,Valueleaf and Sevendoors to resolve SMS delivery issues for all promotional campaigns. Worked with content team to create sms content within the character limit and follow best practices. Worked on Social Media to generate New leads and analyzed the leads performance by sending a test campaign. Created and Managed Drip Campaign using web-engage and moengage automation tool. Managed and executed SMS Campaign through SMS Messaging Software like Gupshup,Valueleaf and Sevendoors