SARFRAZ

To hold a responsible job position in an organization that makes me channelize my capabilities, skills and knowledge to achieve success for my organization

WORK EXPERIENCE

Jabong.com (March’12 - Dec’13) Designation • Business Analyst § § Deliverables

• Combining and analyzing various data sources – sales, web traffic (quantity and sources), inventory, marketing costs and transactions, etc. – to prepare crucial reports to be shared with top management with the help of SAS and Excel.

• Saved huge sum of rupees spent on online marketing costs for the company by reporting continuous non- performance of some specific marketing channels on time.

• Complete ownership of important analyses at company level and fruitful contribution to the same.

• Providing regular analysis of performance of various business areas (in terms of Cost, ROI, Channel performance, etc.) along with recommendations to top-level management, which are used for optimization of online campaigns.

• Working directly with the state of the art web analytics tools like Google Analytics, Webtrekk, Doubleclick, etc.

• Analysis of visits, transactions, sales trends, advertising, category performance, web traffic sources, customer browsing behavior and buying trends and segmenting the same on various basis etc.. •

Performance analysis of various online as well as offline campaigns regularly.

• Thorough understanding and insights of various new age marketing concepts like SEM, SEO, Affiliates, Social Media, Display Marketing as well as the complete E-Commerce model. § Designing and optimizing the process to transform raw data to calculate various parameters like CR, CIR, CAC, et

LIVE PROJECTS Federations of Indian Chambers of Commerce and Industry (Sept’10) Project

• A Project on Annual Sports Survey related to Commonwealth Games 2010, New Delhi Deliverables

• Undertook the Sports Survey to Study people’s perception about Commonwealth Games 2010

• To create a positive image in their mind

• A Report showcasing the positive thoughts of people, supported by Statistics

Project

• A Project on Survey related to SCOs Deliverables

• Branding of Omaxe

• Market survey regarding the perception of Omaxe in the minds of retailers in SCOs in Faridabad

• Finding prospective buyers and investors for upcoming project in Faridabad, Sec 79

Project • A Project on Survey related to SCOs Deliverables • Branding of Omaxe • Market survey regarding the perception of Omaxe in the minds of retailers in SCOs in Faridabad • Finding prospective buyers and investors for upcoming project in Faridabad, Sec 79