Owned the design, development and maintenance of ongoing metrics, reports, analyses, dashboards,

etc., to drive key business decisions

• Interpreted and analyzed site metrics by using web analytic tools such as Adobe Analytics, Google

Analytics, Report Builder, Discover

• Analyzed customer data to predict the success of the campaigns and maximize the impact of the ad

spend.

• Performed competitive intelligence analysis and monitor industry trends, conduct secondary market

research as well as quantitative analysis.

• Proactively identified opportunities and actionable strategies to drive KPI performance and improve site

and marketing effectiveness

• Worked with production teams to efficiently develop, implement, and maintain Omniture tracking

strategies to seamlessly integrate other customer-level data and to improve the website performance

• Extensive experience in the development of management reporting and performance analysis

techniques

• Importing the real time data from Adobe analytics into Microsoft Excel, Tableau connecting to create the

customized reports and dashboards to perform ad-hoc analysis and promotion analysis

• Manipulating data from SQL server to execute the custom SQL queries for data joining

• Ability to perform data analysis, troubleshoot data integrity issues and trend data analysis

• Ability to work effectively in team environment and interact with all levels of management

• Performed primary market research where data collected from the sources and gathered by a business

for their own specific purposes and interpret the data for a variety of business needs