Overall 7 Years of work experience in digital marketing and data analyst.
Last 5 Years works with USA, UK, Canada base Travel industry.
Analyze the performance of the campaign using in-house reports.
Coordinate with different teams for current and prospective campaigns, smooth workflow, and meet deadlines.
Experience in tools such as Google Analytics 360, Similar web, hub-spot.
Generating Reports using excel and Data Analysis using Power BI.
Collecting data from different marketing channels and interpreting data.
Manage power BI dashboard and update according to team requirements.
Analyze the post-campaign results – heat maps, open/click, etc.
Share A/B testing report for Layouts/LPs and different elements.
Maintain promotion calendar, coupons month-wise to improve performance.
Evaluate offers as per market and competition and analysis marketing strategy.
Planing and managing marketing calendar.