Omkar

SFMC Developer Shekru Labs India Private Limited, Pune Projects 1 - A leading Toy brand in Southeast Asia: It was Toy Brand in Southeast Asia, specializing in children's playthings. Our email marketing highlights include Birthday, New Arrival, and Seasonal campaigns, along with engaging activities Role: Crafting targeted campaigns with dynamic content, HTML blocks, and image blocks. Implementing marketing automation campaigns, identifying segments, and creating emails and 2020-12 - Current DECLARATION Certification Creative Certification Advanced Mobile Experience Certification Advanced Google Analytics Certification Advanced Search Ads 360 Certification Advanced landing pages. Conducting A/B testing for continuous improvement and monitoring campaign performance. Using SQL Query activities and Data Views for precise campaign tracking. Creating seasonal arrival journeys for enhanced engagement. 2 - A Leading Healthcare Organization in UK: A prominent health technology firm dedicated to enhancing individuals' well-being and optimizing outcomes in the healthcare sector. Within the healthcare project, a primary responsibility involved sending reminder emails and SMS messages to subscribers concerning their appointments. The tasks included prompting subscribers to confirm appointments, dispatching survey-related emails, and ensuring seamless communication. Role: Designed impactful campaigns, data extensions, and email content using dynamic blocks and HTML. Crafted engaging customer journeys with Journey Builder tasks. Developed interactive emails and cloud pages with Personalization Strings and AMP script. Implemented various AMPscript functions for enhanced customer experience. Created SMS messages within Content Builder for comprehensive communication. Tracked email sends and generated insightful reports for performance evaluation. Conducted troubleshooting for automation failures, ensuring seamless campaign execution.