Having around 4 years of experience with strong technical skills including experience in Salesforce Marketing Cloud.
➢ Experience in all phases of marketing cloud which includes working on Journey Builder, Email Studio, Automation Studio Design, development, implementation &, enhancement of projects in marketing cloud.
➢ Created Data Extensions, Data Filters and Filters. Created User Initiated emails.
➢ Developed AMP Script code to implement business requirements by creating Dynamic content.
➢ Used Automation studio for performing actions such as imports, extracts and SQL query activities. Created journeys and implemented marketing campaigns using marketing cloud tools like Journey builder, Email Studio and Automation
➢ Experienced in using Media Queries for responsive web pages (Mobile Responsive).
➢ Email Campaign: Experienced in designing and developing personalized and responsive email templates on SFMC using HTML and CSS.
➢ Organize ongoing email testing program, running A/B and multivariate tests, analyzing the results, and recommending appropriate changes based on conclusions.
➢ Used REST and SOAP API to implement different update, delete and create records in salesforce and integrating salesforce data with third-party application and custom application.
➢ Installation and Integration of MC Connect with salesforce.
➢ Created Reports and Dashboard in sales Cloud.
➢ Experience in Agile methodology, Apex, and API programming.
➢ Experience with administration of the salesforce CRM platform.
➢ Basic understanding of CDP and Datorama
➢ Google Analytic web Page tracking