Expertise in the areas of Experiential marketing, ATL, BTL, OOH (Planning & budgeting) Client Servicing. Across varied media and related businesses, Experience spans across mediums Online (Digital), TV, Print, Radio. During a career span of over a decade, different assignments and associations with one of the world’s most iconic brands, I have nurtured and refined the capability of being a key contributor to the businesses by driving revenue growth, shaping and influencing strategic directions in the areas of content/ programming, marketing, product development as well as playing a key role. Specialties: Business development & sales cycle management, managing alliances, understanding of media, leading teams, cross functional view to run a business unit, tech aware, ability to work on greenfield projects across industries & markets.