Anurag

Key KPIs: Revenue, Retention, CLCM Managed Product life cycle for Studio Games: Cooking Empire (Chef Sanjeev Kapoor), Masala Express, Masala Madness & Celebrity Chef (US audience) Conducted regular A/B tests on quality of life aspects which resulted in 10% improved User Churn for Cooking Empire Achieved above industry D1 -D3 Retention Rate by 12% by meticulously tailoring user experience Reengineered game economy for Cooking Empire via A/B testing that led to increased Ad monetization by 18% Improved ARPU for Celebrity Chef by 23% by refining game experience; it also resulted in improved ad monetization by 10% Introduced new Ad placements for Masala Express that led to better Ad monetization by 20% while maintaining the D1-D3-D7 Retention Rate Created a customer segmentation model for Cooking Empire to cater differing game difficulty vis-à-vis player skills Created a customer segmentation model to improve monetization; model created in line with user behavior & user purchase power Regular Player feedback via Community Management ANURAG KUMAR SINGH C O N T A C T +91 8511778092 anuragiimr@gmail.com S K I L L S Product Marketing Product Management Market Research Market Segmentation Consumer Behavior Brand Management Financial Modelling Data Analysis Data Visualization MarCom CLCM A/B Testing Community Management Campaign Management Content Writing

E X P E R I E N C E P R O D U C T M A R K E T I N G M A N A G E R FREELANCE CONSULTANT/ANALYST/CONTENT WRITER Aug 2017 - Oct 2019 Published analytical articles covering primarily football for Sportskeeda and achieved over 100k views Worked with YouTube Content Creators to achieve sustained Mo-M User Base growth Consulted YouTube Content Creators on curating content vis-àvis analyzing user behavior & demand that resulted in improved user subscription & interaction Consulted content creators on using strategic social media communication to drive user engagement Consulted content creators on data driven approach to enhance monetization across different social media platforms resulting in increased revenue