Ajith

Lead Data Analyst(Campaign Automation Lead), Alshaya Outsourcing Company India Nov 2021 – present | Bangalore, India Highlights: •Have onboarded a new pilot processfor automating loyalty offers creationsthrough RPA - which will reduce 50% configuration effort

Roles & Responsibilities:

•Managing a team of 8 peer members

•Responsible forsupporting the development of campaign processes, best practices, governance, monitoring and reporting overall performance of campaigns and loyalty-based offers

•Provide subject matter expertise and critical thinking for marketing automation projectsto team members.

•Configure the marketing automation platform to create additional components of the campaign,such as campaign segment lists, automated flows, web forms and personalization elements within the campaign assets.

•Creating FSD, test cases & UATsfor loyalty offers and automation campaigns.

•Design, implementation, and coordination across variousteams and vendors.

•Propose customersegmentationsto identify business opportunity areas and specific action strategies

•Implementing Customer Lifetime Value segmentation activities

•Development of campaignsto drive store traffic and increased sales. Ensuring the deliverables are achieved as per the SLA. •Project management experience, ability to prioritize and manage multiple projects and work streamssimultaneously.

•Presenting the campaign and offer resultsto the leadership team Tools: Comarch loyalty, Responsys, Salesforce marketing cloud, BI Algonomy Specialist, Merck India Sep 2019 – Nov 2021 | Bangalore, India Highlights:

•Uplifted Email Open Rates(YoY) from 7.2% to 19% - by diligent audience segmentation, Drip marketing, A/B testing, and by pacing right campaignsfor the APAC region.

•Pivotal for migration of Email Marketing from SFMC to Eloqua for APAC business of Merck.

•I have onboarded a new process "HTML5 display banners" for acquisition campaignsto our CoE and have created SOP for the same.

•Have designed and developed Kinetic and AMP for Gmail email templates as per brand guidelines Roles & Responsibilities: •Stakeholder Management: Partner with product marketing managers and salesteamsto plan, execute, analyze Digital Marketing tactics

•Audience Learning & Profiling: Customersegmentation basis customer behavior & web-based research. 1 / 3 Implementation: •Evaluate Stakeholder needs and develop strategic marketing automation roadmap and solutionsthat fit business requirements •Develop and execute email campaigns using Eloqua marketing automation tool •Design and build complex programs and solutions within Program Builder for managing data cleansing, contact duplication, API data imports, lead routing systems, lead scoring programs, and subscription management

•Have knowledge working on Application rest API •Build complex multi-step campaigns and marketing assetsincluding Custom Data Objects, dynamic content, emails, and segmentation

•Provide technical guidance to the team and manage Best Practices documents and share with other Leads

•Worked cross-functionally with product, creative, and marketing communication teamsto develop, design, and execute campaignsfrom end to end Vendor Management: Evaluate, Onboard, and manage vendorsfor outsourced jobs pertaining to Graphic design Analytics & Operations: Setting up Data Studio Dashboardsto share campaign reports with management with insights & future forecasts. ISO SPOC: Responsible for creating allsorts of ISO documentation(ISO 9001-2015 and ISO 20000-1:2011) Expert Service Specialist, OracleIndia Pvt Ltd Nov 2016 – Sep 2019 | Bangalore, India

•Have thorough knowledge of working with Oracle Eloqua and Responsys Platformsto create Multi Channel Campaign

•Utilized Oracle Responsysto Build, test, and launch simple onesto highly advanced (STO, MVT) email campaignsfor retail clients

•Coordinate acrossinternal and external teams,swiftly responding to creative or audience targeting updates and ensuring on-time delivery •Responsible for presenting quarterly audit reportsto clients