4+ years of hands-on knowledge on executing campaigns using marketing automation platform like

SFMC,

● Certified in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant is preferred,

but not required

● Collaborate well with offshore development teams

● Great communication, interpersonal skills and rapport building

Skill Set

● Experience with email and/or marketing automation software and integration with databases

● Knowledge and experience of Salesforce Marketing Cloud (SFMC) is required

● Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and

Personalization Builder for Emails

● Develop responsive email templates with extensive knowledge of AMPscript and Guide Template

Language

● Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript

● Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script

(SSJS)

● Master with SQL and robust understanding of Marketing Cloud’s contact data model

● Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder

configuration

● Ability to elicit requirements and translate to technical solutions that can scale across multiple

business units

● Experience with web service integration (REST/SOAP)

● Coordinate with stakeholders and understand the current gaps in the digital customer journeys and

current acquisition and retention campaigns

● Consult on Defining segmentation criteria for lifecycle campaigns

● Conduct A/B testing.