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Marketing Cloud Functional Lead

No of Positions  No of Positions:   1

location Location: New Delhi

date Tentative Start Date:   September 30, 2021

Work From Work From : Any Location

rate Rate : $ 10  -  30 (Hourly)

experience Experience : 3 to 6 Year

Job Applicants : 5
Job Views : 588
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Job Category : Information Technology & Services
Duration : 3-6  Month
Key Skills Required Skills
Salesforce Marketing Cloud SFMC


 Meet with clients to analyze their work practices and understand the nature of their businesses to properly

define needs and customize marketing solutions using the Salesforce Marketing Cloud

 Lead the development of a strategic vision for project (product development, enhancements, etc) and

embrace the criticality of gaining its adoption

 Make recommendations based on this analysis – estimate work effort, lead project scoping (as the sole

or primary representative), determine required resources, set a realistic schedule, and build proper

communication and governance plans (Project Management 101 if you will)

 Maintain effective client relations and rapport - delivering timely and relevant information with the utmost

concern for stakeholder and project impact

 Lead in the development and implementation of new Salesforce-based solutions

 Understand Salesforce to access the best Salesforce technologies, like Lightning, Einstein and Bolt, so you

can put them to meaningful applications at scale

 Build new skills and strengthen your expertise with unparalleled training and support—take more Salesforce

certifications with EMS 

Roles and Responsibilities:

 Utilization of relevant modules within Marketing Cloud Builder customer journeys Analytics of campaigns

and making recommendations

 Personalization using AMPscript Implementing SFMC Configuration beyond declarative methods (beyond


 Setting up new modules Integrating with other clouds and third-party platforms

 A good level of hands-on experience with SFMC Experience using Journey Builder with the ability to build

more complex journeys for common use cases. (Moderate to high complexity exp)

 Some knowledge of AMPscript Ability to build data extensions Previous experience with integration projects

 Experience with SFMC Connector

 Good knowledge of APIs Advanced AMPscript knowledge

 Email Specialist certification

 Technical Savvy a plus

Marketing Cloud Functional Lead Experience

 Functional expertise & experience using the Salesforce Marketing platforms

 Previous experience working with Marketeers or Marketing Teams.

 Certified Salesforce Marketing Cloud

 Email Specialist, Consultant or Administrator

 Certified Salesforce Pardot specialist or Consultant

 Journey Builder Experience

 Interaction Studio Experience

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