Google Analytics & Google Tag Manager Consultant

Google Analytics & Google Tag Manager Consultant  

Exp – 10+years

Location: Remote

Summary:

The Google Analytics & Google Tag Manager Specialist manages end-to-end tracking, reporting, and optimization of digital platforms. With expertise in Google Analytics (GA4), Google Tag Manager, Looker Studio, and tag auditing, this role ensures accurate data collection and actionable insights to drive business decisions.

Key Responsibilities:

- Implement and maintain Google Analytics 4 tracking, events, and custom reporting.

- Manage tags, triggers, and variables in Google Tag Manager for seamless data capture.

- Build and optimize data visualizations in Looker Studio, connecting multiple data sources.

- Conduct regular tag audits to ensure tracking accuracy and compliance with data privacy regulations.

- Provide actionable insights based on user behavior, traffic sources, and conversions.

- Troubleshoot tracking issues and collaborate with cross-functional teams for optimization.

Required Skills:

- Proficiency in GA4, GTM, and Looker Studio.

- Experience in tag auditing and data governance.

- Basic JavaScript/HTML knowledge for troubleshooting.

- Strong analytical skills to interpret data and drive insights.

This role combines analytics, tagging, and reporting expertise to ensure effective digital performance measurement.