Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Developer

Summary:
·      Dedicated and results-driven Salesforce Marketing Cloud Developer with 2-4 years of hands-on experience in designing, developing, and implementing marketing solutions within the Salesforce ecosystem. Proficient in utilizing Marketing Cloud tools to drive targeted campaigns, enhance customer engagement, and optimize marketing strategies. Preference for candidates with a solid understanding of the financial sector, and highly valued if coupled with expertise in Salesforce Financial Services Cloud, enabling the delivery of tailored solutions that meet industry-specific needs.
Key Skills:
·      Salesforce Marketing Cloud (SFMC) Development
·      Journey Builder Configuration
·      Email Studio and Content Builder
·      Audience Segmentation and Personalization
·      Automation Studio Workflows
·      Data Extensions and SQL Queries
·      Customization and Integration with Salesforce CRM
·      AMPscript and HTML for Dynamic Content Creation
·      Marketing Cloud Connect
·      Analytics and Reporting
Experience: Salesforce Marketing Cloud Developer
·      Collaborated with cross-functional teams to gather requirements, design, develop, and deploy Marketing Cloud solutions tailored to the financial sector's needs.
·      Configured and managed Journey Builder activities, including decision splits, emails, and interactions to orchestrate personalized customer journeys and nurture leads.
·      Implemented Email Studio campaigns, leveraging dynamic content, A/B testing, and segmentation to optimize email performance and increase engagement metrics.
·      Developed and maintained Data Extensions, utilizing SQL queries for data manipulation, segmentation, and synchronization with Salesforce CRM.
·      Designed and automated complex workflows using Automation Studio to streamline marketing processes and improve efficiency.
·      Integrated Marketing Cloud with Salesforce Financial Services Cloud, enabling seamless data exchange and providing a holistic view of customer interactions.
·      Leveraged AMPscript and HTML to create dynamic email content, landing pages, and personalized experiences, enhancing customer engagement and conversion rates.
·      Conducted system testing, troubleshooting, and performance optimization to ensure the stability and scalability of Marketing Cloud implementations.
·      Generated actionable insights through Marketing Cloud Analytics and Reporting, enabling data-driven decision-making and continuous improvement of marketing strategies.
Certifications:
·      Salesforce Certified Marketing Cloud Developer
·      Salesforce Certified Administrator (optional, if applicable)
·      [Any other relevant certifications]
Additional Information:
·      Strong understanding of the financial sector, compliance requirements, and regulatory frameworks.
·      Familiarity with Salesforce Financial Services Cloud and its integration with Marketing Cloud.
·      Excellent communication and collaboration skills, with the ability to effectively engage with stakeholders at all levels.
·      Proven track record of delivering high-quality solutions within project timelines and budget constraints.
·      Passionate about staying updated with the latest trends and best practices in 
·      Salesforce Marketing Cloud and digital marketing.
Languages:
·      Fluent in English 
Location:
·      Offshore 
Conclusion:
·      A skilled Salesforce Marketing Cloud Developer with a solid background in the financial sector, adept at leveraging technology to drive business growth and enhance customer experiences. Capable of delivering innovative solutions that address complex marketing challenges while adhering to industry-specific requirements and compliance standards. Senior developer profile is similar but with more years of experience and eventually additional certifications