Oracle Eloqua Implementation

5-10 Years    

Hyderabad, Bangalore, Mumbai, Kolkata

• The Marketing Automation Specialist is responsible for the design, test, and implementation, of demand-generation marketing programs, lead-nurturing programs, firm hosted event campaigns (webinar, hybrid, and in-person), prospect/customer segmentation, and other automated communications programs using the Oracle Marketing Cloud (Eloqua) platform in conjunction with other 3rd party tool

• Create and manage email marketing automation campaigns including campaign set-up, end-to-end testing of data within Eloqua and Salesforce or other applications, deployment, monitoring the campaign while active, and analysis with recommendations for improvement

• Ability to create and manage multiple campaigns and segments at any given time

• Advisor to Business Development & Marketing team explaining data flow between Eloqua and Salesforce for all campaigns and provide best practices for technology campaign set-up on a case-by-case basis

• Provide technical support, training, feedback, guidance, and expertise to functional marketing team members and end business users

• Manage and design web page forms and landing pages within Eloqua platform

• Proactively monitor campaign execution and performance, addressing errors and failed calls as necessary

• Maintain general housekeeping standards such as managing, auditing, and overseeing directory folder structures and asset naming consistency (segments, campaign names, canvases, reports, basic page tagging, etc.)

• Work closely with key internal stakeholders and technology & operations team to develop reporting processes and associated reports

• This includes the creation of analyses and dashboards

• Manage data integration between Eloqua and 3rd party applications

• Deploy Eloqua campaigns that utilize 3rd party apps for improved automation and scale

• Analyze performance metrics, providing recommendations to improve effectiveness of emails, campaigns and segmentation

• Provisioning of system accounts (username / password) to internal marketing clients in need of access to the tool

• Perform other duties as assigned or required

• While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear

• Good to have – Oracle CX Sales Cloud experience ( Application Composer, Groovy Scripting, Reporting, Web Services)"