Vinay
CAREER OBJECTIVE
To build a career in an organization which would enable me to utilize my technical and innovative skills and contribute to the success of the organization.
SUMMARY
- Sr. Quality Engineer with about 3+ years of experience in diversified and progressively challenging experience in Email Marketing using SalesForce Marketing Cloud(SFMC)platform.
- Experience of working in the complete End to End Email Marketing process which involves end to end campaign life-cycle management, development, testing, Subscriber Segmentation, Deployment and Campaign Analysis.
- Good work ethics with excellent communication and interpersonal skills.
- Capable to delve into the new leadingTechnologies.
- Ability to work well in both a team environment and individual environment.
PROFESSIONAL EXPERIENCE
QUALITY ENGINEEAR– Confidential
(July-2017 to till date).
- Execution of email marketing campaigns and campaign analysis.
- Performed QA for campaigns, marketing automation, journeys and order pages.
- Creating promotional and service email.
- Ensure CAN-SPAM compliance and other email regulations.
- UsingAutomationStudiotoexecutemulti-stepmarketinganddatamanagementactivitiesonanimmediate, triggered, or scheduled basis.
- Testing emails using to ensure full email client compatibility.
- Perform A/B testing for email campaign and using analytics builder to create weekly reports, monthly reports.
- Proficiently working on high priority campaigns with tight timeline, and always looking forward for campaign optimization to attract more customers for better results.
- Deliver positive and pro-active client support during email submission and production processes.
- Executes timely email marketing campaigns; one-time, recurring, and dynamic content driven.
- Creating and editing various events (fixtures) using Salesforce Sales Cloud.
- Good understanding of Software Development Life Cycle (SDLC) and all stages of QA and Defect Life Cycles
- Experience with Waterfall, Agile software development (Scrum) and SOA process.
- Experience in developing test plans, test cases, defect logging and deployment
- Actively involved in GUI, Functional, Integration, System, Regression, End to End testing, User acceptance, and Database testing
- Familiarity of Quality Assurance standards, processes methodologies and strategies
- Mostly worked with Cases, Contacts, Accounts, Solutions and Reports entities in Service cloud application
- Verification & validation of Inbound Emails as converting as Cases. Validating the Assignment rules of Cases
- Verification of Target and Non-Target Account functionalities. Verification of Inbound and Outbound Cases requirements.
- Report and manage defects to ensure that all issues are resolved according to established guidelines and expectations
- Preparing the Traceability Matrix between Requirements & Test cases
TECHNICAL SKILLS
Platforms: Salesforce Marketing Cloud (SFMC), Harmony tool for Email marketing and Circles CMS.
Project management tool: Workfront.
Stack: HTML5, CSS3, AMP script, SQL.
Additional Skills: JIRA, Workfront, M S Excel, FileZilla Movable-Ink, Client specific CMS tools, Ad validation, Reporting and
Running DB remotely via MS Access.
Additional Responsibilities: Training team, onboarding new process, handling client calls in absence of Tech Lead and creating confluence pages in Jira for process.
CERTIFICATIONS
Completed Salesforce Marketing Cloud Email specialist certification.
EDUCATIONBACKGROUND
- BE (Computer Science and Engineering),2012,VVIET/VTU, MYSORE,.
- Awarded as flawless flock for 2 consecutive times in Theorem.
- Recognized as best team-player and has been awarded from VP at Theorem.
- Participated in the technical seminars on various digital marketing.
- Worked as part time intern in Mysore University and worked for one of the prestigious New York publishers.
PERSONAL DETAILS
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- Languages Known: Kannada, English andHindi.
D E C L A R A T I ON
I hereby declare that all the information mentioned above is correct and true to the best of my knowledge.
(Vinay )