Assorted Projects
ATCS – FINANCIAL INDUSTRY
PROJECT BRIEF: Used social listening from a patient perspective to gain insights on treatment effectiveness, risk factors, quality of life impact, and unmet needs. Tracking conversations around the government of India.
ROLE: Datorama Consultant
RESPONSIBILITIES
 Data ingestion into Datorama using connectors and total connect.
 Patient journey mapping.
 Competitive intelligence through brand audits.
 Brand and competitor tracking.
 Analysis of switching behavior – drivers to switch.
 Disease or therapeutic areas analysis.
Digitas – MANUFACTURING INDUSTRY
PROJECT BRIEF: social media listening, and online sentiment help the Corporate Communication team in times of crisis and helped formulate press releases and corporate communication
ROLE: Account Manager
RESPONSIBILITIES
 24/7 media monitoring
 Providing crisis reports during service disruptions
 Identifying service gaps
 Response management
 Identifying habits of our online customers and suggesting ways to reach a broader audience
 Coordinate with the other department to design advertising campaigns MIB, Digitas – MARKETING AGENCY, Government of India
PROJECT BRIEF: Handled the entire account for content rollout.
ROLE: Account Manager
RESPONSIBILITIES
 Strategy and implementation of client social media programs.
 Client servicing, Account management.
 Manage social Media reach & engagement across platforms.
 Execution of social media activities to increase social reach and report generation and analysis of visitor behavior.
 Deploy tools and technologies to constantly monitor online social spaces, and share findings with the internal team through a weekly dashboard (to be developed).
 Monitoring and analyzing conversations, social media activities & sharing the impact through reviews and reports.
 Responding to customer queries and Providing insights & learnings for the brand.
 Observing and assimilating trends in social media, tools, technology, and applications and appropriately applying that knowledge in ongoing/future campaigns.
 Create digital media strategy and campaign plans (propose, iterate as needed, and secure approval from clients)
 Manage and engage with client counterparts and internal account teams for key account assignments