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VAIBHAV (RID : 6v6vlqnuzerc)

designation   ADOBE DTM Developer

location   Location : DELHI, India

experience   Experience : 9.6 Year

rate   Rate: $21 / Hourly

Availability   Availability : Immediate

Work From   Work From : Offsite

designation   Category : Information Technology & Services

Shortlisted : 0
Total Views : 44
Key Skills
ADOBE MARKETING CLOUD JAVASCRIPT JQUERY HTML CSS ADOBE ANALYTICS GOOGLE ANALYTICS ADOBE CJA TEALIUMIQ
Discription

 

VAIBHAVAGARWAL

LEADCONSULTANTI.

August2022—TiIIDate

B.TECH(CSE-2014)—UPTECHNICALUNIVERSITY

SUMMARY

Aresult-orientedAdobecertifiedprofessionalwith9YearsofexperienceinAdobeMarketingCloudand aSubjectMatter ExpertforCDPswithin depth understandingandhands-onexperiencein Adobe ExperiencePlatform,Customer Journey Analytics,Adobe Journey Optimizer, Tealium Audience Stream

  • AdobeExperiencePlatform
    •     lmplementedthe AEP WEBSDKfrom scratchformorethan 5clientstoget theminspeedfor the AEP integration
    •     Deep expertisein theserver-side setup vis-à-visdata elements,rules,secretsinAdobeLaunchevent forwardingandconnectors,liveevents,eventattributesinTealiumEventStream
    • Configureddatasources inAEP includingthe built-inconnectors(e.g., Salesforce,GoogleAds etc.), HTTPAPIandSFTPandfileupload
    • Created50+segmentsinAdobeExperiencePlatformthrough AEP&AAAPIs
    • Configuredmultipledatasetsalong withdatagovernancelabelsforboth experienceeventsand real timeprofiteingestions
    •     Setupvariousdestinations(e.g., Linkedln,TradeDesk,Webhooksetc.)inAEP andTealiumAudience Streamtoactivatethesegments
  • TealiumAudience Stream
    • ImplementingTealium collecttagtostartsendingthedata toTealiumserverside
    • Settingupthevisitorattributes,audiences&connectorsintheAudiencestream
    • Workedonattributeenrichmenttoenhancethevisitor profiles/audiencesforbettertargeting
    • Configuring Tealium Eventstreamtomanage serversideforwardingtovariousmarketingplatforms
  • Others
    •     Workedonvarious solutionacceleratorspoweredbypythonAPIsforAEP &AdobeAnalyticsandhosted themonGCPappengine&cloudrunner
    • Hasimplemented theAPIsonPythonand also workedonpythonflaskfor connectingwithfrontend
    •     Workedfor allthe majorindustriesin the likes ofTechnology,Telecom,EcommerceandBanking &Financial Services

       THOUGHTLEADERSHIP

  •     Playedapivotalroleingrowing theexistingaccount by3Xby workingonvariousPOCs onLaunchevent forwarding, CustomerJourney Analytics,AdobeJourneyOptimizer&Tealium EventStream
  • Conductedtheworkshops/trainingsessionsonCDP&cookie-less world forseniormanagement&clients
  • Builttheinhouse capabilityofCDPexpertsinCOEbyconductingvarioustrainingsessions
  • Havealsowritten multipletechblogsonmediumandLinkedlnrelatedtoAEP&GCP
  • Worked onRFPs,SOWs&salesdecksfor multipleclients
  • Leadingateamof10+membersworkingfor3clientsinDataCOE
  • Havebeeninstrumentalincontributingtothetalentacquisitionandnurturing.

 

CustomerData

Platforms

AEP,TealiumAudienceStream,Segment.com


SKILLS

Tag Managers                                                  AdobeLaunch,TealiumiQ,AdobeDTM,GoogleTagManager Server-Side Solutions       AdobeLaunch Event Forwarding,Tealium Audience Stream Launguages     JavaScript,jQuery,HTML,CSS

AnalyticsTools                        AdobeAnalytics,GoogleAnalytics,AdobeCJA

Others                                    AdobeJourneyOptimizer,AdobeTarget,Observepoint

 

 

      PROJECTEXPERIENCE

LeadConsultantIConfidential|Aug2021—TillDate

 

 

Project

LenovoGroup

Technologies/

Tools

AdobeExperiencePlatform,AEPWEBSDK,AdobeLaunchEventForwarding,

TealiumiQ,TealiumEventStream,EvidonCMP&C3A

Key Responsibilities

  1. Created a revenue impact of total USD 140,000 across geographies by improvingthe page performanceby 14•/a
  2. Created detailed migration strategydocuments(including SDR &Tech Spec)to helpclientmigratefromTealiumiQtoAdobeLaunch
 
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