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SUMEET (RID : 6v6vlqux4e0v)

designation   ADOBE Developer

location   Location : DELHI, India

experience   Experience : 15 Year

rate   Rate: $21 / Hourly

Availability   Availability : Immediate

Work From   Work From : Offsite

designation   Category : Information Technology & Services

Shortlisted : 0
Total Views : 128
Key Skills
ADOBE ANALYTICS OMNIBUG Big Query Data Lake SQL SQL Power BI Tableau GTM
Discription

 

Profile Summary

  • Implementation and execution of Martech tools including Haptik, Netcore, Firebase.
  • Delivered end to end lead scoring and conv. probability model for marketing optimization (FB & Google)
  • Setup Data Lake at enterprise level for advanced analytics.
  • Enabled End to End GTM Server Side Implementation & Adoption
  • Documentation & implementation of Google/Adobe Analytics (UA, GA4 & Omniture) for web & mobile properties.
  • Testing of data tracking for web & app using Charles, HTTPFox, Omnibug, Console & Bloodhound

 

Areas Of Expertise

  • Digital Journey Optimization/CRO
  • Data Lake/Big query/SQL/Power BI/Tableau
  • Adobe Analytics/GTM/Launch/GA4 Implementation
  • Martech Integration/API integration
  • Adobe Target
  • VWO
  • Mobile Marketing
  • Business Reporting

 

Certification & Courses

  • Adobe Analytics Processing Rules Certified – Adobe
  • Adobe Analytics Implementation Training & Certification – Adobe
  • Foundation of Business Intelligence – Google
  • Customer Leadership Engagement Program - MoEngage
  • Google Analytics Individual Qualified – Google
  • Google Adwords Certified Professional-Google

 

Professional Experience

 

Confidential

Chief Manager – Digital Marketing & Ecommerce                                                                                                                                  Apr’ 22 –Till date

Leading end to end customer engagement (Whatsapp, SMS, Email and Conversational bot) & Digital Analytics & Measurement.

Summary

  • Enabled Data Lake on AWS for Ecommerce, starting from session till claims.
  • Implementation and adoption of GA4, VWO, Netcore and Haptik across organization
  • Native journey on WhatsApp to solve lead, payment, cross-sell, NPS,. L2S improved by 20% and NPS score by 12%
  • Conversational Interface setup at enterprise level – Customer service, Lead generation and Calculators (CSAT score improved by 30%)
  • Improved Middle funnel conversion CRM channel by 15% through multiple interventions, BIMI, RCS & Drop lead campaigns
  • Enhanced live agent chat on website and Increased user adoption from 500 users/month to 1500/Months in 2 months

 

Chief Manager – Digital Product Management                                                                                                                                Apr’21 –Mar’22

Led end to end corporate website and MQuote at enterprise level for Agency and Direct business.

Summary

  • Increased home page conversion by 20% through website revamp within span of 6 Months
  • Improved page load time of SEO pages from 6 Sec to 2.9 Sec (LCP)
  • mQuote adoption increased by 29% through multiple interventions like Notifications, referrals and enhancement.

 

Senior Manager – Digital Analytics & CRO &nbs

 
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