Salesforce Marketing Cloud Developer
Location : Pune, India
Experience : 6 Year
Rate: $20 / Hourly
Availability : 1 Week
Work From : Offsite
Category : Marketing & Sales
ABOUT ME
Over 6 years of professional IT experience,4 years in Salesforce
Marketing Cloud.
2 years of experience in a Marketing Cloud QA role, including testing
experience with the Journeys, Automation and SQLs.
Experience on Email Studio, Journey Builder and Automation Studio,
Contact Builder, Web Studio, and Marketing Cloud Personalization.
Significant knowledge and experience with AMPscript and the SQL
Queries.
Experience in developing scalable front-end user interfaces using
HTML, CSS, and JavaScript, JQuery, and Angular JS.
Experience designing and testing compatibility for crossbrowser and
cross-platform Web application.
Experience on Integration of Salesforce Marketing Cloud with Sales or
Service Clouds and Marketing Cloud Connect.
Good understanding of Standard Objects, Custom Objects in
Salesforce.
Experience in web technologies like HTML, XML, CSS.
EXPERIENCE
Salesforce Marketing Cloud Developer
07/2021 Present India
Development and Consulting for clients different industry verticals
Created dynamic and responsive emails, landing pages, profile centers,
and SQL queries.
Data Extension development and AMP scripting in Marketing Cloud,
with creating Data filters, SQL queries, and building segments.
Worked on creating Sitemaps for Web integration with Marketing Cloud
Personalization.
Created integrations between salesforce and salesforce marketing
cloud using the connectors.
Extensive experience with Data Extensions and Views and also created
custom reports by running SQL queries on the backend data views of
the marketing cloud.
Experience with web development technologies and methodologies
such as HTML5, CSS3 and Javascript.
Marketing Cloud Administrator
Cognizant
04/2019 07/2021 India
Coordinated with software developers, business clients to discuss and
understand the QA concerns
Designed multiple data extensions to filter millions of data and increase
the performance of the query.
Performed lot of data cleaning activities to send appropriate emails to
users.
Used Journey Builder to run campaigns along with Automation Studio
and Contact Builder.
Segmented the audience using Random Split to keep them in different
campaigns appropriately to achieve best results
Used best testing method for marketing i.e. A/B Testing and provide
test results to the Marketing team to drive segmentation, delivery and
content decisions
Work on the activities within Journey Builder such as Random Split,
Work on Query, import and most of the activities in Automation Studio
SKILLS
Marketing CloudQASQLAPI's
AmpscriptHTMLCSS
JavascriptSSJSDatabase
Manual TestingAgile
PROJECTS
Johnson and Johnson
We implemented a lead generation and
appointment scheduling system involving the
creation of six Cloud pages, three for consumers
and three for Eye Care Providers. The data
collected through these cloud pages, hosted on
their website, was matched with leads from other
sources in Salesforce. If a lead existed, its details
were utilized in the journey; otherwise, a new
lead was created and integrated into the
appointment and consultation journey. Both email
and SMS communications were seamlessly
incorporated into the leads journey within
Marketing Cloud.
Cala Health
We made modifications to the Web-to-Lead
forms in Salesforce and utilized Ampscript to
maintain data in Marketing Cloud. Multiple
automations were established through SQL Query
Activities, and the automation results were
presented on a custom Dashboard on the
Marketing Cloud Landing Page. This approach
facilitated stakeholder access to information
without requiring direct access to Marketing
Cloud.
FWD Insurance
An API integration was established to securely
send encrypted data via automation to an
external Lead Management System using SSJS in
the Marketing Cloud Automation Script Activity.
Modern Vascular
Worked on creation of Segments in Interaction
Studio(now, Marketing Cloud Personalization).
Assisted the Website Developer in creation of
Sitemap using JavaScript on the Evergage Visual
Editor. Created Journeys With Personalization
activities for the Website journey of a visitor.
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CERTIFICATION
Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Marketing Cloud Developer
TRAINING / COURSES
Solid Foundation on HTML,
CSS and Javascript
STRENGTHS
LeadershiStrong Work Ethics
Public SpeakingPresentation
Decision MakingProject Management
Avid LearnerTechnical writing
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