RESUME

jitendra kumar

OBJECTIVE

To prove myself dedicated, wrathful and energetic in a progressive organization that gives me scope to apply my knowledge and skills and be a member of a team that dynamically works towards success and growth of the organization and to emerge as a successful leader in the future.

QUALIFICATION

• BCA from Sikkim Manipal University

EXPERIENCE

• Working as a Digital Marketing Manager in Hindustan Wellness from March 2022 to till date.
• Working as a Digital Marketing Specialist in Eugenix Hair Sciences from November2021 to March 2022
• Working as a PPC Expert in Lamppost Design from January 2019 to November 2021
• Working as a SEO/PPC Executive in Hybec IT Solutions from July 20th 2016 to January 15th 2019

Main Duties:

• Extensive Experience in Ad campaign development;
• Good skills in providing PPC campaign strategies and recommendation;
• Designed and executed PPC campaign on a variety of networks;
• Developed and updated PPC strategies for maximum efficiency;
• Develop and optimize online marketing initiatives to drive customer acquisition;
• Improving the usability, design, content and conversion of the company website
• Create and optimize targeted and custom landing pages and micro-sites;
• Implement, analyze, and optimize organic and paid search engine marketing activities;
• Analyze and provide weekly & monthly digital marketing metrics and lead status reports;
• Review new technologies and keep the company at the forefront of developments in digital marketing.

RESPONSIBILITIES& SKILS:

• Experience with PPC/SEM and SEO
• Experience with Social Networks (Blog, Twitter, LinkedIn, Facebook, Instagram, YouTube)
• Experience with Online Analytics (Google Analytics, Trends, Webmaster Tools, Website, Keyword Tool)
• Experience with Online Lead Funnels (generation, nurturing, scoring and conversion)
• Experience in managing and designing PPC campaigns (Google Ads, Bing Ads Facebook, Instagram, Twitter)

PROJECTS:

https://www.hindustanwellness.com/

-> Planning and Executing Advertising Strategies for Indian Audience in Healthcare Industry.

->Support the advertising team on various reporting needs around the campaign objectives

-> Digital Campaign Management and Brand Management Marketing Strategies using industry best tools such as Google Adwords, Facebook Ads and other digital platform.

-> Implementation & Management of online marketing campaigns & budget allocation on Facebook Ad manager & Google Ads.

->Focuses on return on investment (ROI) management with relevant traffic building,
->Developed a detailed project plan to monitor and track progress.
->Website Improvement suggestions & enhancement for the better UI/UX experience.

-> Liasoning with Web Media & Graphics Team for Landing Page, Banners, Logo & New Website Development & Design.

Skills: Lead Generation · Budgeting · Online Lead Generation · Performance Marketing · Brand Development · Corporate Branding

https://www.eugenix.in/

->Develop and manage the online advertising budget for US, Canada, UK, Australia and more English speaking nation.

->Plan, produce and execute all online advertising campaigns including the development of corresponding landing pages, dynamic ad creative and implementation and analysis of ad tracking.

->Pay Per Click advertising, Display, Search and Contextual Advertising,
->CPC, CPV, CPM and many other forms for web traffic, online marketing and advertising.

Skills: Lead Generation · Online Lead Generation · Performance Marketing

Lamppost Design

-> Implementation & Management of online marketing campaigns & budget allocation on Facebook Ad manager & Google Ads.

->Designing all aspects of the marketing department including Business Conferences, Ecommerce, Sales, B2B Events, Digital Marketing, PR & News, SEM, SEO, Graphics & Marketing Creative’s, emailers, lead generation, marketing database, and agency coordination.

-> Numbers Crunching and Transforming Information into Insights using Marketing Analytics with Salesforce and Google Analytics.

Skills: Sales & Marketing · Marketing Campaigns · Lead Generation · Digital Strategy · E-Commerce · Marketing Campaign Management · Online Advertising · Facebook Ads · Online Marketing · Facebook Marketing

Hybec IT Solutions

->Responsible for the business development, business analysis and dissemination of all standard sales and productivity reports and customized analytics as required.

->Understands the business challenges of the IT industry, analyzes trends and data to identify sales and business opportunities.

->Makes recommendations to enhance new business, marketing and sales strategies, procedures and promotional efforts based on sales and market research and emerging
trends.

Skills: Marketing Campaigns · Paid Search Strategy · Online Advertising · Facebook Ads · Facebook Marketing ·

E-Commerce. Search Engine Optimization (SEO)

Personal Qualities:

• A focused, self-motivated digital marketer with creative flair who will bring digital marketing strategies to life.
• A marketer passionate about all things digital that thrives on delivering exciting and show stopping campaigns and content.
• A highly effective individual who has an absolute eye for detail and is focused on improving business performance through exceptional campaign execution, reporting and evaluation.

Hobbies

Playing Cricket and Reading Books