Hitesh, Data Science Engineer | Bench Resource on Contract | April 2024

Hitesh (RID : 210uloo29mp4)

Data Science Engineer

Location : Delhi, India

Experience : 9 Year

Rate: $20 / Hourly

Availability : Immediate

Work From : Any

Category : Information Technology & Services

Shortlisted : 4

Total Views : 47

Key Skills

Data Science SQL MySQL Python AWS Power BI

Discription

PROFESSIONALEXPERIENCE

Sep’21-Current

Positionsheld

StaffEngineer(DataScienceEngineer)

Key JobRole

Built Market Mix Model for an automotive giant to analyze theeffectivenessofdifferentmarketingeffortsindrivingcarsales.
Provided insights into the impact of each marketing channel on sales. Itquantifies how changes in advertising spending, for example, correlatewithchanges in carsales.
Built multiplicative regression model to predict the sales based on keymedia, macroeconomic channels for the maximum revenue/profit(ROI/mROAS)
Presented the data driven business decisions and provided actionableinsights andrecommendationstothe client.
UsedAWSGlueforthedatatransformation, validateanddatacleansing.
Worked on AWS Data Pipeline to configure data loads from S3 to intoRedshift.
Participated in requirements meetings and data mapping sessions tounderstandbusinessneeds.

May’19-Sep’21

Positionsheld

Sr.AnalyticsEngineer

ClientName–GroupM(ThirdPartyPayroll)

Key JobRole

Provide measurement, reporting, and analytics for digital media, website,CMRandoffline.
Monitor trends and key metrics to identify areas for operational andmarketingimprovement.
Develop & apply advanced analytic capabilities to areas such as marketingtest &learnyieldOptimization,MarketingMixModellingandAttribution.
Develop and maintain analytical tools (R & Alteryx) & reports forevaluatingperformance ofmarketing.
Help clients to maximize their ROI by analyzing the digital media & non-mediadata usingcertainmetrics&KPIs.

Sep’18-Jan’19

Positionsheld

Sr. DataAnalyst

ClientName- Nestle

Key JobRole

Understand & articulate business problems into technical solutionsprovidingtherequirementoutput.
Provide Machine Learning solutions to the stakeholders using mentionedtools(R&PowerBI)
Using text mining skills on Social Media Data like NLP, Topic Modelling(usingLDA)& SentimentAnalysis.

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