GIRISH SHARMA

LEAD DEVELOPER ANALYTICS

CAREER OBJECTIVE

Dedicated Senior Consultant with a proven track record of delivering strategic solutions in the realm of digital analytics and personalization. Adept at leveraging advanced analytics tools, including Adobe Analytics, to extract actionable insights that drive business growth. Skilled in implementing targeted marketing campaigns through Adobe Target, optimizing user experiences, and increasing conversion rates. Proficient in Adobe AEP Real-Time CDP, utilizing customer data to create seamless, personalized journeys. Known for collaborating cross-functionally to align business objectives with technical capabilities. Strong analytical and problem-solving abilities, coupled with effective communication skills to translate complex data into actionable recommendations. Committed to staying abreast of industry trends and continuously enhancing skills to deliver innovative solutions for clients.

EXPERIENCE

Lead Developer Adobe

October 2022 - Confidential Jaipur, Rajasthan

Below are few key responsibilities undertaken:

•       Client Consultation: Collaborate with clients to understand their business goals, challenges, and objectives

•       Conduct in-depth assessments to identify opportunities for leveraging Adobe Analytics, Adobe Target, and Adobe AEP Real- Time CDP to meet client needs

•       Solution Design and Implementation: Design end-to-end solutions that incorporate Adobe Analytics for data analysis

•       Adobe Target for personalization, and Adobe AEP Real-Time CDP for customer data management

•       Oversee the implementation and configuration of Adobe Analytics, Adobe Target, and Adobe AEP Real-Time CDP to ensure seamless integration with clients' existing systems

•       Data Analysis and Insights: Utilize Adobe Analytics to analyze user behavior, conversion paths, and key performance indicators

SKILLS

Adobe Analytics Adobe Target

Adobe AEP Real-Time CDP Data Analysis and Interpretation Strategic Consulting

Project Management

Client Relationship Management

Familiarity with web technologies, tracking mechanisms, and data

integration

•        Cross-functional Collaboration

•       Translate analytics data into actionable insights and recommendations for optimizing digital experiences and marketing strategies

•       Personalization Strategies: Develop and implement personalized content strategies using Adobe Target to enhance user engagement and conversion rates

•       Conduct A/B testing and multivariate testing to refine personalization strategies

•       Real-Time Customer Data Management: Leverage Adobe AEP Real-Time CDP to manage and activate customer data in real-time

•       Design and implement data-driven marketing campaigns based on real-time customer insights

•       Cross-functional Collaboration: Collaborate with cross-functional teams, including marketing, IT, and data management teams, to align strategies and initiatives

•       Work closely with technical teams to ensure proper implementation and integration of Adobe solutions

•       Training and Knowledge Transfer: Provide training to internal teams and clients on the effective use of Adobe Analytics Adobe Target, and Adobe AEP Real-Time CDP

•       Share best practices and industry insights to empower teams to make the most of Adobe's capabilities

•       Client Relationship Management: Build and maintain strong relationships with clients, acting as a trusted advisor on Adobe solutions